According to the China National Tourism Administration, Hainan Provincial Tourism Bureau will soon create new rules to straighten out "zero-fee tour packages".

In order to attract more clients, travel agencies in Hainan often lure tourists with zero-fee tour packages, which greatly undermines the travel quality. Tourists are then usually forced to buy souveniers and make other large monetary purchases so that the travel agents can recoup their money. Ultimately, this leads to many complaints from travelers who feel duped.

Hainan Tourism Bureau will focus on cracking down on illegal travel service providers, false advertisements on travel services and unclear prices. Tour guides will be banned from taking commissions or tips from tourists and the shopping and consumption environment will be cleared up.