News from the Shanghai Municipal Travel Conference is that this year Shanghai will work to improve the credibility of its tourism industry through greater transparency, promotion of consumption and building supervising mechanisms.

Before the New Year, the Shanghai Municipal Tourism Commission (SMTC) prohibited travel agencies from using such ambiguous advertising terms as whole package price and luxury travel to misguide travelers.

In addition, SMTC has decided to improve the system of receiving and dealing with complaints and has set up a joint mechanism that connects district and city level complaint centers to better manage the travel market.