Amadeus is to launch an innovative solution for online travel agents in August, the Amadeus Master Pricer Calendar. This pioneering solution allows consumers to easily view a range of international flight and price options from multiple airlines in a calendar format.

By enhancing the shopping experience the solution should help online travel agents convert surfers into loyal customers.

Master Pricer Calendar is also expected to cut call center costs by providing consumers with an easy way to view in one shot when the cheapest deal is available. Airlines who adopted similar technology saw calls to their call centres drop by up to 70% because consumers needed less guidance to find the best travel option.

Similarly Master Pricer Calendar is expected to improve the look-to-book ratio as fewer transactions are needed to find the cheapest / most convenient travel dates and prices for a range of airlines.