Two industry veterans have now addressed this need for a new vision of luxury hospitality as they have plans to introduce two new hotel and resort brands in Asia.

Kwee Liong Tek, Chairman of Kwee Inc. Pte Ltd, and Horst Schulze, Chairman of West Paces Hotel Group, announced the formation of a 50:50 joint venture to be known as West Paces Hotel Group Asia. Headquartered in Singapore, this hotel management company will introduce the new Capella Hotels and Resorts and Solís Hotels and Resorts brands in gateway cities and resort destinations in the region.

Kwee Liong Tek is Chairman of Pontiac Land, which owns properties such as The Ritz-Carlton Millenia Singapore, Conrad Centennial Singapore, and The Regent Singapore; he will focus on business development and securing strategic partnerships in Asia with leading high net-worth families and institutions.

Horst Schulze, the former President, COO and Vice Chairman of The Ritz-Carlton Hotel Company, is credited with industry leading innovations in luxury service and amenities. His West Paces Hotel Group, established in 2002 and headquartered in the United States, will contribute management and operations expertise in designing properties geared toward affluent travelers.

The West Paces Hotel Group Asia business model will capitalize on filling the need within this niche and aims to be the global leader in the service industry. Capella Hotels and Resorts will serve travelers in the top two percent demographic who desire genuine service and customized privacy and luxury. Solis Hotels and Resorts will serve business travelers and group meetings business with an uncompromising commitment to reliable service and luxury accommodation.

The group aims to have a portfolio of up to 30 resorts and hotels globally in the next five years, with a significant number of these located within Asia.