The Shanghai International Exhibition Company announced that the 11th China (Shanghai) International Wedding & Photographic Equipment Exhibition, a gala for the wedding sector, will open in both the Shanghai International Exhibition Center and Shanghai Mart on January 10, 2007.

The exhibition area will reach a historic record of 35,000 sqm, attracting some 300 famous companies from both home and abroad. The exhibits include wedding apparel, formal attires, photo albums, photo frames, makeup, decorations, wedding supplies, backgrounds, anaphase production, lighting, photofinishing, photo studio training, websites and publications for weddings and photos, covering almost all sectors and products in the industry chain.

This will serve as the best purchase platform for domestic photo studios, and will witness more than 10 well-known brands co- launching a conference to announce the latest fashion trends for wedding apparel and formal attires in 2007.

According to the Shanghai International Exhibition Company, there are around 10 million newly married couples each year in China. They are willing to spend 31% of their savings on wedding celebration related consumption, meaning the total consumption on weddings reaches RMB300 billion annually.

As shown by statistics, there are about 450,000 photo studios, picture studios, film developing stores, and personalized and general photo studios in the China market and some five million people engage in the relevant sectors.