Le Méridien Regional Sales Office held its annual sales mission in Shanghai recently. According to Mr. Anthony Cheng, the China regional director of sales, the objective of the sales mission is to bring Le Méridien hotels into the Shanghai market to meet key accounts and discuss business opportuinties.

It will also create greater visibility of Le Méridien brand in the Shanghai market, particularly with Le Méridien She Shan Shanghai opening at the 4th quarter of 2005 and Le Royal Méridien Shanghai opening middle of next year.

A customer event was held on April 4, 2005 in Xin Tian Di. A presentation by each hotel was given to more than 70 guests. Followed by dinner with entertainment, the raffle draw with free night stay prizes sponsored by the participating hotels ended the evening.

During the 2 days in Shanghai the hotel participants will visit travel agents, meeting planners, incentive houses, airlines and corporate decision makers. Presentation was also made at the office of consortia and wholesaler respectively.