Most hotels in Sanya have begun to publish their quoted prices for the upcoming Spring Festival, although the festival is still a month away. As shown by the prices, the hotels in Sanya are becoming more rational this year with their general room prices dropping by RMB800-RMB1000, a decline of around 30%.

Sheraton Sanya, whose Spring Festival pricing has often been regarded as a reference by other hotels in the region, has launched its quoted price for next year's Spring Festival: RMB3600 for a Golf Room and RMB5500 for a Luxury Sea View Room. Local media report that both are cheaper than those rates of the previous year.

Holiday Inn Sanya and others have also reduced their prices by around RMB500.

Local media report that hotels in Sanya over-estimated the market last year and raised their prices during the Spring Festival. As a result, they had lower than expected occupancy rates.