China Southern Airlines has announced at an official signing ceremony in Guangzhou that its Sky Pearl Club frequent flyer program is partnering with Best Western International.

The Sky Pearl Club is the largest frequent flyer program in China, with more than 2 million members. Approximately 700 people join the Sky Pearl Club every day. Best Western's guest loyalty program, Gold Crown Club International, has approximately 4 million members worldwide and offers one of the most generous reward structures in the lodging industry.

China Southern Airlines is a great strategic fit for our global hotel chain, said Mr. David Kong, Executive Vice President, International Operations. As both Best Western and China Southern Airlines continue their steady expansion throughout Asia and the world, members of both guest loyalty programs will benefit from the synergies created by this partnership.

Mr. Li added that Sky Pearl Club members who stay at any of 4,100 Best Western participating hotels worldwide can earn 400 bonus kilometers, as well as enjoy the wonderful Best Western hospitality and value.