On September 14, the seven-day Hunan Travel Festival commenced.

A large group of travel industry figures and tourists formed a group to explore the travel routes in Hunan. They will tour a range of places of interest, including Hengshan Mountain, Cai Lun's hometown, Yizhang Savage Mountain, Beauty Town Taohua Yuan, Zhang Jiajie, Fenghuang town, and Denghang Miao fortified village.