Regal Hotels International Partners With EVA Air

Hong Kong-based Regal Hotels International has joined the EVA Air frequent-flyer program Evergreen Club and members staying in any of the Regal Hotels will earn 500 miles per qualifying stay.

Emirates Brings Business Rewards To SMEs In China

Emirates Airline's Business Rewards which offers SMEs the opportunity to benefit from employee flights has been rolled out into 55 countries: including China.

Alliances: Airline Loyalty Marketing In China

Chinese airlines are quickly expanding their frequent flyer programs as they gain new international alliances and codeshare agreements, so it is necessary to understand how these programs have developed and where they will grow in the future.