{"id":10263,"date":"2009-02-03T05:31:39","date_gmt":"2009-02-02T21:31:39","guid":{"rendered":"http:\/\/www.chinahospitalitynews.com\/en\/?p=10263"},"modified":"2009-02-03T05:31:39","modified_gmt":"2009-02-02T21:31:39","slug":"beijing-marketing-tourism-through-spanish-soccer","status":"publish","type":"post","link":"https:\/\/www.chinahospitalitynews.com\/cn\/2009\/02\/03\/10263\/","title":{"rendered":"Beijing Marketing Tourism Through Spanish Soccer"},"content":{"rendered":"<p>A representative of the Beijing Tourism Administration has told local media that BTA will use this season's Spanish Primera football matches as a marketing platform to promote the city of Beijing.<!--more--><\/p>\n<p>This is said to be a new measure that BTA is taking to attract overseas tourists and expand its inbound tourism market.<\/p>\n<p>It is reported that BTA will take advantage of the football match between Real Madrid and FC Barcelona to promote Beijing's tourism resources and travel agency products by making use of on-site media as well as local television, newspapers, and Internet service providers. In addition, it will cooperate with famous European football clubs to enhance Beijing's image in Europe as a tourist destination.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A representative of the Beijing Tourism Administration has told local media that BTA will use this season's Spanish Primera football matches as a marketing platform to promote the city of Beijing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[12759,14573,16029,13415,13319,12989,13629,16030,16031,13416,12896,14584],"class_list":["post-10263","post","type-post","status-publish","format-standard","hentry","category-english","tag-beijing","tag-bta","tag-fc-barcelona","tag-football","tag-internet","tag-marketing","tag-media","tag-primera","tag-real-madrid","tag-soccer","tag-spain","tag-tourism-administration"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/10263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=10263"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/10263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=10263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=10263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=10263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}