{"id":30593,"date":"2004-09-06T03:10:50","date_gmt":"2004-09-05T19:10:50","guid":{"rendered":"http:\/\/www.chinahospitalitynews.com\/2004\/09\/06\/priority-club-rewards-launches-chinese-language-website\/"},"modified":"2004-09-06T03:10:50","modified_gmt":"2004-09-05T19:10:50","slug":"priority-club-rewards-launches-chinese-language-website","status":"publish","type":"post","link":"https:\/\/www.chinahospitalitynews.com\/cn\/2004\/09\/06\/30593\/","title":{"rendered":"Priority Club Rewards Launches Chinese Language Website"},"content":{"rendered":"

Priority Club Rewards, the world's largest hotel loyalty programme of InterContinental Hotels Group is launching its Simplified Chinese website (www.priorityclub.com<\/a>) \u0096 the first Asian-language site designed with full functionality to better serve Chinese speakers among its 21 million and more members, setting a new benchmark in the industry for integrated online solutions.<\/p>\n

<\/p>\n

With more than 80 million&nbsp; Chinese people accessing the Internet in China, this Chinese language web site with personalised Priority Club Rewards features demonstrates our drive for innovation and technology. Empowering us with the necessary tools to better serve the Chinese community and placing us ahead of the competition said Mr A. Patrick Imbardelli, Managing Director, InterContinental Hotels Group, Asia Pacific.<\/p>\n

Priority Club Rewards is the first hotel loyalty programme in China that allows travellers to access and enjoy the full range of online services in the Chinese language. The Chinese website provides all the services featured on www.priorityclub.com<\/a>, such as:<\/p>\n

\u0095 Quick Enroll \u0096 The industry's first and only e-service which issues a membership number instantly upon sign up. Enabling a member to immediately earn points on his first booking.&nbsp;
\u0095 Ability to redeem rewards online \u0096 Priority Club Rewards was the first to introduce online reward nights redemption. Allowing members to enjoy their free reward nights immediately.
\u0095 View an account and review current reservations \u0096 Members can check on their account anytime, anywhere.
\u0095 Store personal information \u0096 With each booking, member preferences such as favourite destinations, room rates, room type and credit card information are stored. Taking away the hassle of re-entering the information with each new booking, making online reservations for the member easier and faster.
\u0095 Change your points or miles earning preference \u0096 Members have the flexibility to change their earning preference from points to miles or vice versa whenever they want to, at any time.
\u0095 Easy Retrieval of bookings made via any channel \u0096 Members can view, edit, modify or cancel bookings made through a reservations centre, travel agent or the web through the Priority Club Rewards web site. All members need to do is to quote their Priority Club Rewards number each time when booking.<\/p>\n

Mr Steven Sickel, Senior Vice President, Loyalty Marketing, explained that this new site is part of Priority Club's continual efforts to provide comprehensive and easy to use solutions with localised communications to its members.<\/p>\n

In Priority Club Rewards, Chinese speaking members form one of our fastest growing group of members. Being at the forefront of hotel e-commerce innovation and technology gives us the ability to create an integrated Chinese website that not only provides greater ease of use, but is also an important instrument in supporting the exponential growth of this membership base, he added. <\/p>\n

The Priority Club Rewards Chinese site is the third in a series of local language sites to be created for greater convenience for its 21 million members globally. The first two were the French and German sites launched earlier this year in April.<\/p>\n

The world's first and most global hotel loyalty programme available in nearly 100 countries, Priority Club Rewards is also one of the fastest growing hotel loyalty programme with the largest worldwide membership base of 21 million. The award-winning programme recently topped the 2004 Freddie Awards, the most prestigious consumer-generated awards in the travel industry, with wins in 14 out of 16 award categories including Best Bonus Promotion and Best Newsletter.<\/p>\n

Into its first decade of success in Asia Pacific, Priority Club Rewards celebrated its 10th anniversary in May this year with a one-million membership milestone and recently announced a new alliance this August with China Southern Airlines, China's largest carrier and the second Chinese airline partner after Air China, offering members more rewards-earning opportunities. Prioriy Club Rewards offers more sought-after benefits than any other hotel loyalty offering with features like Points Transfer, Points Purchase and the fastest way to Elite status. It is also the only major hotel loyalty programme that offers a Personal Shopper programme, which allows members to exchange their points for just about anything, including gifts for others. <\/p>\n

Enrollment in Priority Club Rewards is free. Guests can enrol online at www.priorityclub.com<\/a>, by calling 1800 248 5007 (Singapore) or +63 2 857 8788 (other Asia Pacific countries), or at the front desk of any InterContinental, Crowne Plaza, Holiday Inn, Express by Holiday Inn, Staybridge Suites or Candlewood Suites hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Priority Club Rewards, the world's largest hotel loyalty programme of InterContinental Hotels Group is launching its Simplified Chinese website (www.priorityclub.com) \u0096 the first Asian-language site designed with full functionality to better serve Chinese speakers among its 21 million and more members, setting a new benchmark in the industry for integrated online solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-30593","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/30593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=30593"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/30593\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=30593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=30593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=30593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}