Ibis, the international economy hotel brand of the Accor group, has unveiled a new China website, ibis.cn, and a China loyalty program, ibis Club, both of which target the requirements of local customers.<\/p>\n
The new website is a dedicated Chinese language platform with tailor-made features that aim to suit the habits and preferences of Chinese users. The new website provides a channel for Internet users around in China to learn more about the ibis brand and keeps the public up to date about events, hotel promotions, and member activities.<\/p>\n
The ibis Club is a loyalty program that will enable customers to access a wide range of benefits specially tailored for business and leisure travelers in China. Members of the club will enjoy a range of benefits that include discounted room rates, points rewards, guarenteed room availablity, and early check-in and late check-out times as well as special promotions and exclusive offers in over 30 hotels across China. A regular members-only newsletter has also been created to keep members informed of new developments.<\/p>\n
According to Gilles Larrive, the senior vice president of ibis Asia, ibis researched both current and prospective customers, and found that Chinese travelers placed greater value on a user-friendly approach, an easy and convenient experience, and content-rich rewards.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ibis, the international economy hotel brand of the Accor group, has unveiled a new China website, ibis.cn, and a China loyalty program, ibis Club, both of which target the requirements of local customers.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[12815,17524,17525,15696,14114,13030,16027,17526,14116,14117,13114],"class_list":["post-31158","post","type-post","status-publish","format-standard","hentry","category-english","tag-accor","tag-club","tag-economy-brand","tag-frequent-stayer","tag-hotel-loyalty-program","tag-ibis","tag-incentive","tag-loyalty","tag-loyalty-marketing","tag-loyalty-program","tag-website"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/31158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=31158"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/31158\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=31158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=31158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=31158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}