{"id":33486,"date":"2006-06-08T00:19:05","date_gmt":"2006-06-07T16:19:05","guid":{"rendered":"http:\/\/www.chinahospitalitynews.com\/2006\/06\/08\/whats-in-a-name-for-marco-polo-beijing\/"},"modified":"2006-06-08T00:19:05","modified_gmt":"2006-06-07T16:19:05","slug":"whats-in-a-name-for-marco-polo-beijing","status":"publish","type":"post","link":"https:\/\/www.chinahospitalitynews.com\/cn\/2006\/06\/08\/33486\/","title":{"rendered":"What's In A Name For Marco Polo Beijing?"},"content":{"rendered":"<p>As part of Marco Polo Hotels development and marketing strategy, the Marco Polo Beijing has been re-named the Marco Polo Xidan, Beijing.<br \/>\n<!--more--><\/p>\n<p>The change follows a recent brand assessment exercise in which the group defined a brand system aimed at disseminating the essence of the Marco Polo brand and service delivery to customers.<\/p>\n<p>With a clear naming system, our hotel brand name is now aligned. We will continue to expand the Marco Polo network; build brand awareness and equity, making Marco Polo the brand of choice for business and leisure travelers worldwide. Said Jeff Flowers, President of Marco Polo Hotels.<\/p>\n<p>With a district locator added to the name of the hotel, the hotel says the Marco Polo Xidan now denotes its location and differentiates itself from its soon to be opened sister hotel, Marco Polo Parkside, Beijing.<\/p>\n<p>Marco Polo Xidan is located at the gateway to the Western District's Financial Street.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Marco Polo Hotels development and marketing strategy, the Marco Polo Beijing has been re-named the Marco Polo Xidan, Beijing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-33486","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=33486"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33486\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=33486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=33486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=33486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}