Chen Hao, CEO of Jinjiang Hotels Group, has told local media that as the top hotel group in Asia, they are planning to create a \"brand family\" in the coming 3-5 years.<\/p>\n
The company plans 5-7 brands targeting different ends of the market and Chen is trying to rank among the top 15 hotel groups in the world by 2010.<\/p>\n
Chen said that Jinjiang Hotels Group will try to acquire some international hotel brands through purchasing hotel management companies. In the meantime, they will invest and manage hotels in those main destinations used by Chinese travelers.<\/p>\n
According to their blueprint, Jinjiang Hotels will own and manage high-grade hotels in major cities in China, including Beijing, Shanghai, Shenzhen, Guangzhou, Xi'an, Wuhan, Chongqing, Nanjing, Hangzhou, and its budget hotel brand Jinjiang Inn will focus on the Yangtze River Delta, Zhujiang River Delta and Bohai Bay. Jinjiang Group plans to make the total number of its budget Jinjiang Inns reach 600-800 in a few years.<\/p>\n
By the end of May 2006, Jinjiang Hotels had more than 220 hotels, which offered 46,000 rooms in total and ranked in the top 30 among hotel groups in the global market.<\/p>\n","protected":false},"excerpt":{"rendered":"
Chen Hao, CEO of Jinjiang Hotels Group, has told local media that as the top hotel group in Asia, they are planning to create a \"brand family\" in the coming 3-5 years.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-33593","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=33593"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33593\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=33593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=33593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=33593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}