Sheraton Hotels & Resorts has announced the re-launch of sheraton.com, the first hotel industry website to embrace social media and feature user generated content.<\/p>\n
Designed as a global community that consumers can belong to, the new site invites visitors to share stories, tips and photos about their best travel finds, destination favorites and passion for travel. The new sheraton.com is part of the brand's promise to move beyond merely transacting with customers to instead providing meaningful experiences to support the Sheraton brand's positioning around warm, comforting, connections.<\/p>\n
\"Our new site reflects the way people shop and research travel today,\" said Chad Waetzig, Senior Vice President of Marketing for Sheraton Hotels. \"I can't think of another industry where word of mouth is as important and influential as it is in the travel industry, and we wanted to be the first hotel company to introduce a social networking website where travelers from around the world provide content by sharing their own travel experiences. And what better way to invite guests to belong than to share their travel reviews and pictures?\"<\/p>\n
Looking for a perfect trattoria near the Piazza del Duomo in Florence that isn't overrun with tourists? In search of off the beaten path antique shops in London? Dying to visit a small live music venue with the best local bands in Chicago? The easily navigable site not only allows visitors to search and book the best rates but they can also access thousands of stories and recommendations from customers touting hidden travel gems around the world and personal destination favorites.<\/p>\n
To date, more than 2,000 stories have been posted that consumers can reference when planning their next trip.<\/p>\n","protected":false},"excerpt":{"rendered":"
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