Le M\u00e9ridien has selected LRA Worldwide to design and administer a program that ensures a consistent delivery of the Le M\u00e9ridien brand on a global basis.<\/p>\n
A joint Le M\u00e9ridien – LRA team developed the customized site inspection protocol and LRA consultants are currently rolling it out to the entire portfolio.<\/p>\n
Le M\u00e9ridien brand was acquired by Starwood Hotels & Resorts Worldwide, Inc. in November 2005. LRA has partnered with Starwood since 1999, and currently provides the brand assurance programs for W Hotels, Westin, Sheraton, Four Points by Sheraton and The Luxury Collection. Le M\u00e9ridien is now the sixth Starwood brand to partner with LRA.<\/p>\n
\"LRA was a natural choice for Le M\u00e9ridien,\" explained Eva Ziegler, Senior Vice President of Le M\u00e9ridien brand. \"LRA's extensive experience with Starwood and its industry-leading approach provide us with the confidence that the Le M\u00e9ridien brand experience will be delivered consistently and flawlessly through our associates around the world.\"<\/p>\n
The companies say LRA is uniquely equipped to run the Starwood program, as its QA practice is but one part of its integrated Customer Experience Management consulting offering. With many clients, LRA bundles its quality assurance services with a standards review and writing process, the design and development of related training programs, and rigorous \"voice of customer\" and employee engagement research. In this way, LRA helps clients \"operationalize the brand\" — turn brand promise and customer strategy into operational reality.<\/p>\n
\"It is very gratifying that Le M\u00e9ridien and Starwood have opted to expand our relationship,\" said John Roberto, Executive Vice President of LRA and director of the firm's Quality Assurance practice. \"Starwood leadership recognizes that our services go well beyond a typical 'mystery shop;' our professional consultants are trained to focus on the brand, first and foremost, which aligns LRA's capabilities nicely with Starwood's corporate goals.\"<\/p>\n
In addition to the multiple engagements with Starwood, LRA provides customized quality assurance, brand compliance, inspection, audit and mystery shopping programs to a number of leading brands in lodging, hospitality, sports, entertainment and leisure, both internationally and domestically.<\/p>\n","protected":false},"excerpt":{"rendered":"
Le M\u00e9ridien has selected LRA Worldwide to design and administer a program that ensures a consistent delivery of the Le M\u00e9ridien brand on a global basis.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-33922","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=33922"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/33922\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=33922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=33922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=33922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}