Super 8, one of the largest budget hotel brands from the United States, will break from its global franchising format and set up its first directly-run hotel in China.<\/p>\n
According to the Management Measures on Business Franchises issued by China's Ministry of Commerce, a franchiser shall have at least two directly-run stores that have been operating for at least one year, or two directly-run outlets run by its subsidiaries in China. Local media report this is why Super 8 has decided to set up its first directly-run hotel in China.<\/p>\n
A representative from Super 8 China says that in order to prevent competition among its franchised hotels, Super 8 may choose to locate its first directly-run hotel on the outskirts of Beijing. Super 8 China plans to soon expand into more second and third-tier cities and also introduce a membership loyalty program called \"Trip Rewards\" to attract more guests.<\/p>\n
Super 8 also says it has exceeded its 2006 development projection of 100 properties either open or signed by year end by 10%. The company says this is the second consecutive year it has exceeded its development goals.<\/p>\n
Super 8 has 110 properties either open or signed in 58 cities across China, of which 32 are open and operating.<\/p>\n
Super 8 Hotels (China), through its parent company Tian Rui Hotel Investment Corporation, is licensed by Wyndham Worldwide Corporation to develop the Super 8 brand in China. The Super 8 brand, one of 10 lodging brands franchised by Wyndham Worldwide, entered China in April 2004. The Super 8 brand is operated in China under license agreement with Tian Rui Hotel Investment Corporation, master licensee for the Super 8 brand for the Territory of China, including Hong Kong SAR and Macao SAR.<\/p>\n","protected":false},"excerpt":{"rendered":"
Super 8, one of the largest budget hotel brands from the United States, will break from its global franchising format and set up its first directly-run hotel in China.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-34264","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/34264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=34264"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/34264\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=34264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=34264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=34264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}