China's booming travel market coupled with Hilton Hotels' strong pipeline development in China make the market a focus for the hospitality company to increase its investment in the Middle Kingdom.<\/p>\n
Hilton Hotels Corporation hosted its inaugural Hilton Greater China Sales Showcase recently at the Hilton Sanya Resort & Spa, in a move to engage with its corporate clients and travel partners and showcase its upcoming new hotels in the country as part of Hilton's plans to become a household hotel name in China.<\/p>\n
Timothy Soper, VP Operations Hilton Hotels Greater China and Mongolia commented, \"While we operate a small portfolio of hotels at present in China, Hilton is the second most recognized international hotel brand in China1. This is a great advantage as we are gearing up to expand our presence significantly, from 6 hotels today to 12 luxury and upscale hotels by the end of this year. By 2011, we will be operating 26 luxury and upscale hotels and will have a strong footprint in the mid-market sector in China. It will be of key importance to grow our reputation for quality accommodation, among potential guests in China whatever their budget and choice of experience.\"<\/p>\n
In addition to its existing brands, Hilton and Conrad Hotels & Resorts, the company will introduce its U.S. brands to China so that it develops a nationwide presence, across the market segments and price points.<\/p>\n
Soper added, \"Creating a brand affinity and loyalty is crucial to our success and we aim to ensure we deliver consistently excellent guest experiences to facilitate this, whether a guest is staying at the Conrad Shanghai or at a Hampton by Hilton hotel along a motorway\".<\/p>\n
With the Chinese Government's recent award of Approved Destination Status for the United States, Hilton sees a huge opportunity for Chinese travelers to experience the full spectrum of its 9 Hilton Family of Brands in the US. Coupled with its ambitious plans to expand its presence in China, Hilton anticipates a 2-way education and familiarisation of the Hilton brands that will mark the first step on the journey to creating guest loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"
China's booming travel market coupled with Hilton Hotels' strong pipeline development in China make the market a focus for the hospitality company to increase its investment in the Middle Kingdom.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12723],"tags":[],"class_list":["post-6081","post","type-post","status-publish","format-standard","hentry","category-english"],"_links":{"self":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/6081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/comments?post=6081"}],"version-history":[{"count":0,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/posts\/6081\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/media?parent=6081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/categories?post=6081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chinahospitalitynews.com\/cn\/wp-json\/wp\/v2\/tags?post=6081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}