Shangri-La Targets Outbound Macau Travelers With New Service

Shangri-La Hotels and Resorts has opened a new toll-free telephone number for customers calling to make reservations from Macau.

Customers calling from Macau are answered at Shangri-La worldwide reservations centers located in Hong Kong and Kuala Lumpur, where bookings can be made for any of Shangri-La's 50 properties. The number from Macau is 0800 880.

"We have introduced this service since outbound travel from Macau is on the increase and it is already a major hub for several airlines which operate flights to many destinations at which our hotels are located," said Martin F. Waechter, Shangri-La chief marketing officer. "We also recognize that outbound traffic can only increase as Macau continues its headlong pace to becoming 'Asia's Las Vegas'."

The 600-room Shangri-La Hotel, Macau and 1,200-room Traders Hotel, Macau, both opening in 2008, will occupy a 39-floor tower on the Cotai Strip. A full range of facilities and services will cater to both convention and leisure travellers to the city. The tower will include a casino, performance hall and large retail shopping mall, none of which will be operated by Shangri-La.