Jin Air, until now known as its tentative name Air Korea, held an event in downtown Seoul announcing its corporate name, branding, corporate image and employee uniforms.
Jin Air begins operation on July 17 with eight flights per day — four round-trips — between Seoul and Jeju. This number will be increased to 16 flights in October and 18 flights in December. A second route between Seoul and Busan will be launched in October with eight daily flights, which will be increased to twelve in May of next year. The third Busan-Jeju route will in inaugurated in April 2009 with eight daily flights, which will also expanded to twelve in May.
International flights will be inaugurated according to the Korean government's approval. Routes will cover open sky policy regions in China, Japan and Southeast Asia.
The name of Jin Air holds several meanings. On one side, it comes from a Chinese character which is pronounced 'jin' in Korean, meaning 'true' or 'genuine'. It can also be interpreted to mean 'jeans' which will be a part of Jin Air's employee uniforms. These represent Jin Air's ambition to provide practical, easy-to-reach, yet value-added travel experience to the traveling public.