IHG Introduces New Hotel Brand To Asia Pacific — Hotel Indigo

InterContinental Hotels Group has introduced its Hotel Indigo brand to the Asia Pacific region.

Hotel Indigo will be the IHG’s fifth brand in the region after InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels & Resorts, and Holiday Inn Express.

Hotel Indigo will first make its appearance in key Asia Pacific cities including Hong Kong, Shanghai, Singapore, and Tokyo.

"There is tremendous potential for the brand in this region. The next generation of style and quality conscious Asia-Pacific travelers are craving for it," said Peter Gowers, chief executive, IHG Asia Pacific. "No two Hotel Indigo will look and feel alike in design. Their locations, coupled with warm and engaging service, will deliver a truly collectable experience for our guests every time."

"Our research shows that the brand strongly resonated with travelers who have keen interest in style and design, and appreciate individual character in a hotel. At the same time, owners of Hotel Indigo hotels will be supported by the power of our marketing programs and operating systems to deliver operating performance."

The design concept allows prospective developers the opportunity to creatively interpret the hotel design in order to capture and reflect the local character and culture of its location while maintaining brand identity. For example, Hotel Indigo London Paddington will incorporate local architectural influences from the well-known Paddington Station, including murals of ornate metalwork and in-room artwork that is reflective of London.