Swiss National Tourist Office Launches New Chinese Website

The Swiss National Tourist Office has launched its new Chinese website MySwitzerland.com.cn.

Keeping the original domain name, the new site makes its style the same with SNTO's sites in other languages which is said to be more user-friendly and tidy. Based on the statistics from a long-term user survey, the site has reclassified its contents into five major channels: homepage, destination, travel information, interests, and community. Site search is also available now enabling users to search for the information they need.

The revision of the website shows SNTO's emphasis on the Chinese market, especially its confidence to China's foreign independent tour market. SNTO hopes that the website will offer Chinese tourists the most practical and effective Swiss travel guide service.

It is reported more interactive programs are in the planning and test stages and these will be on line in the near future. The revision of traditional Chinese websites for Hong Kong and Taiwan are also planned and are expected to be completed in 2010.